Supra ITS Named to CRN’s MSP 500 List in the Elite 150 Category for 2026

Toronto, Ontario, February 19, 2026 — Supra ITS, a leading provider of managed IT, cybersecurity, and cloud services for midmarket and enterprise organizations, announced today that it has been named by CRN®, a brand of The Channel Company, to the Managed Service Provider (MSP) 500 list in the Elite 150 category for 2026.

CRN’s annual MSP 500 list is a comprehensive guide to the leading MSPs in North America. These companies deliver essential managed services that enhance business efficiency, simplify IT, and optimize return on technology investments for their customers.

The annual MSP 500 list is divided into three sections: the Pioneer 250, which recognizes MSPs focused on the small- and midsize-business market; the Elite 150, recognizing MSPs with a blend of on- and off-premises services for mostly midmarket and enterprise customers; and the Security MSP 100, spotlighting MSPs with cloud-based security services expertise.

The MSP 500 list showcases and celebrates MSPs that are driving growth and innovation. These companies empower businesses with complex technologies so they can achieve their business goals without stretching financial resources.

Supra ITS earned its placement in the Elite 150 category following 20%+ year-over-year revenue growth, a 97% client retention rate, and the successful processing of more than 500,000 service events annually across its 24/7 global Network Operations Centers. This recognition reflects Supra ITS’ continued expansion in managed IT services, cybersecurity, and cloud operations supporting midmarket and enterprise organizations.

“The companies on our 2026 MSP 500 list are redefining what exceptional managed services look like—helping organizations of every size stay agile, maximize their IT investments and scale with confidence,” said Jennifer Follett, VP of U.S. Content and Executive Editor, CRN, The Channel Company. “These are the innovators who stay ahead of customer needs and deliver transformative services that free businesses to focus on what they do best and accelerate their success.”

“Being recognized in CRN’s MSP 500 Elite 150 category validates the measurable impact we are delivering to our clients,” said Sanjeev Spolia, CEO, Supra ITS. “Our sustained 20%+ revenue growth and industry-leading client retention demonstrate the trust organizations place in Supra to manage and secure their mission-critical IT environments.”

The 2026 MSP 500 list will be featured online at https://www.crn.com/rankings-and-lists/msp2026  beginning Feb. 11.

About Supra ITS

Supra ITS provides end-to-end managed IT solutions for midmarket and enterprise organizations across North America. The company delivers managed IT services, cybersecurity, cloud operations, and infrastructure management supported by 24/7 global Network Operations Centers. With a strong track record of revenue growth, high client retention, and operational excellence, Supra ITS helps organizations optimize performance, enhance security, and drive sustainable digital transformation.

Supra ITS is a privately held company headquartered in Toronto, Ontario.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

Follow The Channel Company: LinkedIn and X.

© 2026 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.

The Channel Company Contact:

Kristin DaSilva
The Channel Company
kdasilva@thechannelcompany.com

Supra ITS Contact:

Farook Khan
Supra ITS
fkhan@supraits.com

There are many ways artificial intelligence (AI) and machine learning already impact cybersecurity. You can expect that trend to continue in 2024 – both as tools for data protection as well as a threat.

Balancing Cybersecurity Innovation Amid Evolving Threat Landscapes

Even as you implement AI and machine learning into your cybersecurity strategy through the adoption of tools like Security Orchestration, Automation, and Response (SOAR), Security Information and Event Management (SIEM) and Managed Detection and Response (MDR), so are threat actors. They will continue to update and evolve their own methodologies and tools to compromise their targets by applying AI and machine learning to how they use ransomware, malware and deepfakes.

With small and medium-sized businesses just much at risk as their large enterprise counterparts, SMBs must take advantage of AI and machine learning as mush possible. AI-directed attacks are expected to rise in 2024 in the form of deepfake technologies that make phishing and impersonation more effective, as well as evolving ransomware and malware.

Deepfake social engineering techniques

Deepfake technologies that leverage AI are especially worrisome, as they can create fake content that spurs employees and organizations to work against their best interests. Hackers can use deepfakes to create massive changes with serious financial consequences, including altering stock prices.

Deepfake social engineering techniques will only improve with the use of AI, increasing the likelihood of data breaches through unauthorized access to systems and more authentic looking phishing messages that are more personalized, and hence, more effective.

Countering Cyber Threats and Harnessing Innovation in 2024

If hackers are keen on leveraging AI and machine learning to defeat your cybersecurity, you must be ready to combat them in equal measure – just as AI and machine learning will create new challenges in 2024, they can also help you bolster your cybersecurity. While regulations are being developed to foster ethical use of AI, threat actors are not likely to follow them.

AI will also affect your cyber insurance as your providers will use it to assess your resilience against cyberattacks and adjust your premium payments accordingly. AI presents an opportunity for you to improve your cybersecurity to keep those insurance costs under control.

Conclusion

There’s a lot of doom being predicted around the growing use of AI and machine learning. And while it does pose a risk to your organization and its sensitive data, you can use it to bolster your cybersecurity even as threat actors leverage AI to up the ante. A managed service provider with a focus on security can help you use AI and machine learning to protect your organization as we head into 2024.

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