User Experience Design

Our approach is to organize an abundance of information in a way that the user can absorb and locate as much as possible and in the shortest possible time frame.

We aim to create fast-loading, content rich interfaces that will put a wide variety of controls at the user’s fingertips without overloading him or her. The beauty of a clean, simple interface is the free space created for complex navigation and both of these elements are vital to an ever-changing website. We will work closely with you in the design cycles to bring this to bear.

We believe that interactive design must not only include the user but also make the experience enjoyable and effective. We believe that good design should give a look and feel to a message, to strengthen a brand or entice an audience.

When designing interfaces and site schemas, we follow this ten-point strategy:

  • Create an intuitive system
  • Create a system that reacts and interprets consistently
  • Use a logical progression of concepts and information
  • Anticipate user error
  • Make the nature of functions apparent
  • Focus on content
  • Provide feedback to the user
  • Distinguish between actions
  • Allow user to control pace of experience
  • Design appropriately for the audience

Interface Design

We understand that website is a working functioning tool and our interface design would serve to enhance the needs of Internet users. We do not believe in using technology for technology’s sake, nor do we believe in constructing technological barriers users must overcome. The required interactive or animated element will enhance the users’ experiences, not hinder them. Our in-house graphics design team will ensure the colour and use of your identity would be consistent with the image you wish to achieve.

Information Architecture

Supra ITS understands your paramount requirement is to improve the ease of navigation focused on different stakeholder groups. To achieve this, you first need to set up an information architecture navigation description and map. The information architecture includes a flow chart of logically grouped categories and any associated functionality requirements.

The development of your information architecture requirements is the first priority of the your website design occurs during the inception phase of the proposed timeline. We look forward to assisting you in creating an information architecture that is supported by the underlying technical architecture.

Navigation and Usability

There are a handful of details that when combined create an effective navigation system which is easy to use, easy to understand, and highly accessible. Navigation should:

  • Be easy to learn
  • Remain consistent across the entire site
  • Provide user feedback
  • Provide clear visual cues
  • Appear in context
  • Offer alternatives for accessibility
  • Access content efficiently with minimal interference
  • Use clear and concise language
  • Support user goals and behaviours

Beyond simple navigation, the entire site should demonstrate high levels of usability. All elements should provide clear visual messages as to their usage and reason for being where they are on the page. The site design should maximize an economy of action and time. Access to content should only require a minimal number of clicks from the main homepage. Thus, the user is not required to navigate through a complex maze of hierarchy in order to find the relevant content. Users who utilize the navigation system and site architecture should know exactly where they are within the site at all times.

Another element of overall usability is simplicity. Navigation elements and design elements should be broken down into their simplest form with clear labels, visual cues, and easy orientation. A site that contains hidden elements, hard to find navigation or content, excessive text, or too many bulky images troubles users and creates a barrier to accessibility and usability.

Overall, a good site design and navigation system should be appropriate to the site’s purpose as well as ultimately supporting the user’s goals and behaviours.